Product and UX Leadership

Web design

Product and UX Leadership

Summary

Connecting product strategy, UX/UI design, research, and delivery discipline so teams can move from ambiguous problem spaces to usable services.

Client:
Product teams
Service:
Web design
Date:
Apr 2024
Next workDesign Systems and Brand Studio →

Project showcase framework

Startup product, UX, and delivery system

A showcase framework for the startup years where UX/UI, brand craft, Product Owner work, and Scrum Master delivery happened together.

Context

What this page will prove

Product-building in startup environments, connecting backlog, roadmap, stakeholder alignment, UX/UI, brand identity, analytics, and launch delivery.

Challenge

Story tension

The finished case studies can later split Takuxi, ATFX, and related platform work into richer product stories with screens, motion, and process evidence.

Approach

Working method

  • Shape product direction through backlog, roadmap, and owner alignment.
  • Hold Scrum delivery rhythm with an 8-person product team and cross-functional stakeholders.
  • Design UX/UI, brand identity, component libraries, and launch-ready flows.
  • Use analytics and user insight to guide product decisions.

Media

Image and video slots

  • Product walkthroughAnimated UI journey across landing, listing, membership, and payment.
  • Brand boardIdentity, component, and visual-language development.
  • Roadmap wallBacklog, prioritization, and release rhythm.
  • Startup systemHow design, PO, Scrum Master, and delivery roles converged.

Proof to assemble

  • Takuxi gaming platform
  • ATFX / investment-platform UX
  • 8-person Scrum team